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The goal is to ensure that one in every five fashion products on the platform is exclusively co-created or is part of its in-house private labels. “This year we have a goal that more than 20% of what sells of Flipkart has to be co-created between Flipkart and a partner or would come from an exclusive brand. Earlier it was not a focus area, so only some selection within fashion was exclusive to the platform,”  said Rishi Vasudev, who heads fashion at Flipkart. In FY 2017-18, the gross merchandise volume (GMV) of the ecommerce unicorn was $7.5 Bn and net sales of

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